ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Tiffany’s is blurring gender lines with a men’s jewelry collection.

Tiffany’s is blurring gender lines with a men’s jewelry collection. The fine jewelry brand known for its powder blue box is shifting its focus from females to males with a line that includes cufflinks, money clips, cocktail mixers, and more. The Genreless Generation has been rethinking the bounds of what it means to be masculine and feminine, and luxury jewelry is seeing a spike as more men splurge on luxe accessories. Euromonitor International found that sales of luxury jewelry for men jumped 22% from 2013 to 2018 and estimates it will reach about $6.6 billion by 2023. (Quartzy)