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The influencers have arrived at Burning Man, and they could kill the event’s anti-capitalist ethos.

Aug 20 2019

The influencers have arrived at Burning Man, and they could kill the event’s anti-capitalist ethos. The annual celebration of arts, music, and culture is extremely Instagrammable, leading to a boom in geo-tagged and hash tagged posts—the siren call of influencers. While “old-guard burners” embrace dirty, digital-free experiences, influencers are glamping with stylists in tow. The nonprofit that helms the event is struggling to keep the event’s original spirit alive—because burning a giant effigy of “the man” loses its meaning when someone stages a product placement-filled photoshoot in front of the flames. (Fast Company)