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Young shoppers can soon click-to-cart every item they see in a BuzzFeed Tasty video.

Aug 20 2019

Young shoppers can soon click-to-cart every item they see in a BuzzFeed Tasty video. After watching a Tasty cooking video within the app, viewers can add all the dish’s ingredients to their virtual grocery cart with just one click. After optionally swapping or switching items, users are sent to Walmart Grocery’s app or site to purchase and schedule pick-up or delivery. Our Shoppability report found that 61% of 13-35-year-olds wish everything in life had a link to purchase it, and it looks like their dreams are starting to come true. (MediaPost)