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Rosé berries are banking on Millennial pink’s ongoing appeal.

Aug 12 2019

Rosé berries are banking on Millennial pink’s ongoing appeal.Driscoll’s has created a pink strawberry named for the Millennial-favorite wine that’s inspired everything from festivals to iPhones. They’re calling it “the least red berry” they’ve ever sold in the U.S., and only a limited amount is available through September. Demand for the blush-colored berries is high, and posts are pervading Instagram—showing the continuing popularity of the Instagrammable color. (The New Yorker)