ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Food-inspired toys are seeing a surge in interest among the youngest generation of foodies.

Food-inspired toys are seeing a surge in interest among the youngest generation of foodies. Foodie Roos from Maya Toys are characters based on treats like popcorn and cookies, Basic Fun!’s Cutitos let owners wrap up cute animals in burrito blankets, and Mice Mania is a moldable cheese add-on to Hasbro’s Lost Kitties line of collectible cats. Food-obsessed Millennials are passing on their culinary love to their kids, and the trend has only gotten hotter since we first spotted it at the Toy Fair. (Kidscreen)