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Netflix’s “dubbing revolution” caters to the next generation of global citizens. 

Aug 13 2019

Netflix’s “dubbing revolution” caters to the next generation of global citizens. While the streamer’s research shows that people say they prefer content in its original language, viewers are actually more likely to watch the dubbed version—with the consumption of dubbed content rising an annual average of 120%. Our Borderless Culturetrend gives some background to the dubbing boom: 57% of 18-36-year-olds say they seek out media from other countries and 35% regularly watch non-American TV shows. (THR)