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Bloomingdale’s is the latest big brand to join the rental economy with a clothing subscription of their own.

Aug 12 2019

Bloomingdale’s is the latest big brand to join the rental economy with a clothing subscription of their own. Following in Rent the Runway’s successful footsteps, American Eagle, Urban Outfitters, and more retail giants have launched subscription services aimed at young shoppers seeking sustainable, minimalist options. But Bloomingdale’s could have an edge: As the first department store to enter the space, they can offer over 60 brands in their unlimited plan. Plus, “My List” rings in at $150 a month, slightly undercutting Rent the Runway. (Retail TouchPointsFortune)