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News

North America
Gatorade is celebrating a new energy drink flavor with a Super Bowl-inspired social media challenge. 
Gatorade is celebrating a new energy drink flavor with a Super Bowl-inspired social med...
North America
Gen Z and Millennials are boosting the secondhand luxury watch industry thanks to their interest in high-end and sustainable fashion. 
Gen Z and Millennials are boosting the secondhand luxury watch industry thanks to their...
North America
TikTok’s employees are using a secret “heating” button to enhance viral videos. 
TikTok’s employees are using a secret “heating” button to enhance viral videos. While m...
North America
More brands are leaning into fake holidays to create viral marketing moments. 
More brands are leaning into fake holidays to create viral marketing moments. Whether i...
North America
New research shows that over half of parents are considering new schools for their children. 
New research shows that over half of parents are considering new schools for their chil...
North America
Pharmaceutical company Sanofi is pushing a “Knowing RSV” campaign on TikTok and Instagram for Millennial and older Gen Z parents. 
Pharmaceutical company Sanofi is pushing a “Knowing RSV” campaign on TikTok and Instagr...
North America
More Millennials and Gen Z are choosing to be “one-and-done” parents. 
More Millennials and Gen Z are choosing to be “one-and-done" parents. Whether it b...
North America
Yes, Millennials are to blame for the “historically low birth rate” in the U.S.—but research is proving it’s not because they don’t want kids.
Yes, Millennials are to blame for the “historically low birth rate” in the U.S.—but res...
North America
The Splash Mountain redesign is causing a viral controversy among dedicated Disney parents. 
The Splash Mountain redesign is causing a viral controversy among dedicated Disney pare...
North America
The RealReal says Y2K fashion is losing popularity. 
The RealReal says Y2K fashion is losing popularity. Using data from the last six months...
North America
More news publications are upping their TikTok presence to reach young people. 
More news publications are upping their TikTok presence to reach young people. YPulse r...
North America
Twitch is gearing up for this year’s Streamer Bowl, made for Gen Z more interested in esports than watching live games. 
Twitch is gearing up for this year’s Streamer Bowl, made for Gen Z more interested in e...