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Western Europe

Where is European Gen Z’s Dream Travel Destination?

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European Gen Z do like to travel within Europe, but their top dream vacations give them a total change of culture…

TL;DR

  • European Gen Z’s top dream destination is the U.S., whether for a specific city or to simply see the sights from their favorite media
  • Japan is another top destination driven by media and culture interests (read: foodie dreams!)
  • Vacations within Europe are on their list too, whether to see another culture’s history or to visit friends in other parts of their own country
European Gen Z and Millennials have always been eager travelers. And YPulse’s most recent Travel report data shows their wanderlust is as strong as ever: 74% of teens (13-17-year-olds) and 73% of young adults (18-24) are very or extremely interested in taking trips and travelling to different destinations this year. But even with dream vacation...

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