Yes, Gen Z still wants to get married one day—YPulse’s Weddings and Marriage report shows 73% of non-married 20-29-year-olds say they do—and many already have an idea of what they want that experience to look like. Last year, we reported that Gen Z is reshaping weddings into events that feel more creative, intentional, and personal. That mindset is also how they’re approaching the kinds of engagement jewelry they want: less about tradition for tradition’s sake, and more about making it feel like their own. Viral moments can make it seem like all young consumers are looking for one kind...
3/25/26
Weddings and Marriage Report
Weddings aren’t disappearing—but they are being completely reworked. For Gen Z and Millennial...
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