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North America

College Students’ Top 10 Coolest Brands

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College students see brands as “cool” when they recognize the things that matter most to them—whether that’s through prices or timely campaigns…

TL;DR

  • Being a “cool” brand directly influences which brands earn students’ attention and money
  • Gatorade earns cool points by tapping into the sports, athletes, and TV shows college students already love
  • IKEA is cool to college students by offering design-forward pieces with student-friendly prices
College students are entering a stage in their lives where they have far more control over what they buy. And developing that independent spending power can also make them tastemakers and the power behind some brands’ success. YPulse has said before that compared to previous gens, young consumers today place a bigger emphasis on brands...

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