Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Gen Z Is Investing In Crypto As Much As Stocks

PDF

For Gen Z, crypto investments are as popular as the stock market…

TL;DR

  • The height of crypto hype might be in the past, but digital investments are still drawing young consumers
  • Gen Z and Millennials still feel the way previous generations built wealth won’t work for them
  • The number of young people investing in crypto is on par with the number investing in stocks
The massive hype around crypto arguably reached a peak roughly two years ago, when brands couldn’t stop asking about NFTs, and headlines about everything from digital land to bitcoin were everywhere you looked. In response, YPulse’s 2022 Buying Into Crypto and NFTs dug into why Gen Z and Millennials were so attracted to digital investments,...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?