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Will Young Consumers Forgive a Canceled Brand?

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Gen Z and Millennials tell us exactly how they think brands, celebs, and influencers should respond to being canceled…

TL;DR

  • Gen Z and Millennials believe an apology statement is the top way brands or celebrities / influencers should respond after being canceled
  • But these gens can see right through ingenuine apologies—so brands need to make sure they address all aspects of their missteps appropriately
  • Overall, while young consumers want brands to be held accountable for their actions, they believe brands can comeback from being canceled
In YPulse’s newest Call Out Culture trend report, we tell brands everything they need to know about what “cancel” culture really means to young consumers, and how Gen Z and Millennials respond when brands, celebs, or influencers trip up. Whether it’s from thoughtless comments on social media or products that demonstrate cultural appropriation or exclusion,...

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