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Call Out Culture Trend Report
Watch the replay for the 30-minute TL;DR Webinar on this Call Out Culture trend research.
Can canceled brands have their comeback era? It’s no secret that brands can find themselves in hot water when they offend young consumers today. From thoughtless comments on social media to products that demonstrate cultural appropriation or exclusion, examples of brands being put on blast for their missteps abound.
Cancel Culture has become more powerful than ever and yet there does seem to be an expiration date to brand cancellation. So what is this shift and what does this say about how young people view brands?
Read the latest exclusive trend research on cancel culture, calling out brands, and accountability.
Download the full report for further insights
- How do Gen Z and Millennials define cancel culture now
- What actions can a brand do to prevent getting cancelled
- Young people's feelings about brand/ influencer relationships during brand scandals
- How brands can comeback from cancellation
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Report Length: 35 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2023.
Additional Survey Content for Pro Users: Gen Z’s relationship with canceled brands, how young men and women feel about cancel culture, and how POC approach calling out brands