According to YPulse research, more than three in five young Europeans have already purchased a luxury product, underscoring how Gen Z and Millennials in this region are fuelling sales in the luxury market, and need to be a major focus for high-end brands. In fact, global luxury sales are expected to hit record levels this year with Gen Z’s growing interest in high-end brands. According to Bain, “global sales of personal luxury goods including leather accessories, apparel, footwear, jewelry and watches are expected to grow by 22% this year” as consumers revert back to pre-crisis behaviors. Despite a looming recession and...