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Western Europe

The Top 20 Luxury Brands Young Europeans Most Want To Own

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We asked European 13-39-year-olds what luxury brands they most want to own, and here are their answers…

TL;DR

  • The majority of young Europeans have bought a luxury product
  • Gucci and Louis Vuitton are the top two luxury brands young Europeans want to own
  • Rolex makes the top 3, showing WE young consumers’ interest in luxury watches
According to YPulse research, more than three in five young Europeans have already purchased a luxury product, underscoring how Gen Z and Millennials in this region are fuelling sales in the luxury market, and need to be a major focus for high-end brands. In fact, global luxury sales are expected to hit record levels this...

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