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Gen Z and Millennials’ Holiday Shopping Budgets Are Tighter Than Last Year

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Financial worries have Gen Z and Millennials planning to spend less on the holidays than last year…

TL;DR

  • Young consumers’ holiday shopping budgets have taken a big hit since last years’ spending boom
  • To still buy what they want, they’ll be searching for deals and spreading out payments
  • YPulse data shows predicted holiday budgets are often lower than their final spending total
With only a couple weeks left until Halloween, winter holiday merchandise has hit retail shelves, and YPulse’s Holiday Shopping Plans report shows many Gen Z and Millennials are ready to get a head start on gift shopping. Especially with their recent financial concerns: two thirds of 13-39-year-olds agree the current state of the economy /...

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