ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
Saucony’s Avocado Toast Sneakers Are Selling Out On The Viral List

Saucony’s Avocado Toast Sneakers Are Selling Out On The Viral List

Avocado toast sneakers are making a Millennial fashion statement, #FakeTravel is poking fun at aspirational travel pics, brides and grooms are vaping in their wedding photos, and more stories that the internet is can’t stop posting about this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. Millennials Can Buy These Avocado Toast Sneakers Instead of Homes

Saucony’s avocado toast-inspired sneaker is peak Millennial—or at least peak Millennial cliché. The shoe brand just dropped a limited-release run of their “Shadow 6000 Avocado Toast” sneakers, which Grub Street reports even include red specks to represent the red pepper flakes that adorn many high-end avocado toasts. The shoe will set buyers back $130, another reason Millennials won’t be buying a home anytime soon (ahem, sarcasm). The sneaker has already sold out though, and this isn’t the first time Saucony created an unexpected shoe proved popular. They also debuted a pair of Brandom-coveted Dunkin’-themed kicks that played on the franchise’s catch phrase, “America Runs On Dunkin’,” and according to Saucony, (as reported by USA Today) another food-themed shoe will be hitting the shelves this August.

 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. People Are Using Toilet Seats to Pretend They’re Embarking on Epic Vacations

A fake-out challenge has taken over the internet, and it’s poking fun at Instagrammable travel photos—which aren’t always authentic. (There are even entire companies devoted to Photoshopping wannabe travelers into famous destination pics, per The Washington Post.) Travel + Leisure reports that the most common way to engage with the trend is by using any prop that has a white, oval-ish opening—like a laundry detergent bottle or yes, a toilet seat—to replicate an airplane window, then zooming out to show what’s really going on. The trend is primarily taking off on the short video app TikTok where #FakeTravel has racked up over 14.4 million views, according to BuzzFeed.

 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing3. Vaping in Wedding Photos Is the Latest Millennial Trend

Elle reports that more brides and grooms “are saying ‘I Juul’” and letting traditional wedding photos go up in smoke—literally. Official wedding photos being taken with vaping pens in hand, full of of happy couples blowing smoke in each other’s faces and entire wedding parties creating vape clouds. Reddit forum r/trashy has been tracking the rise of this trend for a while, and recently some have started posting about it on social media. But it’s not just pictures getting lit—now, according to Brides, there are “vaping wedding planners and etiquette guides” that make suggestions like, “Decorate your wedding venue with dark backdrops that show off your vapor clouds in stark contrast” and “If you have a favorite flavor of e-liquid, consider choosing a theme based around that flavor to style your wedding.”

 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing4. The Momo Challenge Is a Hoax

The Momo Challenge has gone viral (again)—but it’s all a hoax. Worried parents and media outlets are convinced that “Momo” is popping up in the middle of innocuous videos on YouTube Kids, telling children to kill themselves and their entire families. The Atlantic reports that a tweet sparked the new version of the viral hoax after being retweeted over 22,000 times (the post has since been removed). But, as YouTube responded, there is no evidence that this challenge actually exists. Instead, this internet urban legend originated with an image of an art piece by Keisuke Aisawa that was reposted to Reddit forum r/creepy in 2016. Since then, several iterations of a rumored “Momo Challenge,” have made the news globally, riling up the media world. The most dangerous thing about this challenge is people perpetuating the rumors, and high-profile parent Kim Kardashian-West did just that when she warned her 129 million Instagram followers about it—according to TMZ.

 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing5. Links to Pass:

This year’s Oscars will be remembered for one meme, a little girl dances to Beyoncé with corndog in hand, the world is a better place thanks to this Grandma’s burrito-folding tutorial (so pure), and Diet Prada has everyone asking if Kim Kardashian and Fashion Nova are working together to rip off designer pieces…

 

 

 

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