Trend REPORT

Q2 2018 YPulse Trend Report: Brandoms, Causes to Crises, Shoppability

Q2 2018 REPORT TRENDS: (scroll down to download!)     BRANDOMS Fandoms for franchises like Harry Potter and One Direction show how young consumers love to  create a community around their favorite things. Now, their desire to join a tribe has extended to  their favorite brands, and it opens up a whole new world of engaging with and marketing to Millennials and Gen Z. Logomania is on the rise, with two in five 13-35-year-olds telling us logos are back in style—but it’s not just about fashion and exclusivity this time around. Young consumers are repping everything from their favorite streetwear...
PREVIOUS REPORTS
Article
Report
Article
Report
Article
Report

Get the Research

TREND REPORT
Q2 2018 YPulse Trend Report: Brandoms, Causes to Crises, Shoppability
North America
Content
Download report (PDF)
Data
Download data (XLS)

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?