Panera Won The Internet With A Double-Bread Bowl On The Viral List

Aug 03 2018

People are losing their minds (but not their appetites) over Panera’s double-bread bowl, the Baby Shark Dance has officially become a global phenomenon, Olive Garden teased a pasta-inspired makeup palette, and more stories that have the internet talking this week…

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing1. No One Wants To Share Panera’s Double-Bread Bowl

Carb-free is out. Carb-forward is in, at least if Twitter’s reaction to Panera’s recently-announced double bread bowl is any indication. The soup-and-salad chain has created what Eater is calling a “two-headed comfort food beast” that has @dilemmalord tweeting, “we now live in an era where you can take a double Panera bread bowl to the face, so if nothing else, at least there is that.” The loaf of bread with two bowl scoops can be filled with any combination of soup and mac & cheese. Jezebel worries about the practicality of sharing “a doggie dinner bowl,” but many have no intention of sharing, in which case @fivefifths assumes that “your GI tract just packs up and moves out.” The carbs-on-carbs dish is winning the brand major marketing hype even though it’s only coming to Philadelphia—for now.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing2. Kids (And Millennial Parents) Can’t Stop Doing The Baby Shark Dance

“Baby shark, doo doo doo doo doo doo!” If you’ve heard it, you know what we’re talking about, and probably still haven’t gotten it out of your head. Millennial parents and their kids can’t stop watching the catchy Baby Shark Dance—a video from SmartStudy’s Pinkfong brand that debuted in 2015, and went viral across Southeast Asia sometime in 2017, according to Forbes. Now, the video is getting its turn in the U.S., where Google searches for “baby shark” and “baby shark dance” have been steadily rising throughout the year to peak this week. The original YouTube video has over one and a half billion views—yes, we said billion. The song has spawned tons of remixes, like a trap (trance rap) remix video with over three million views and this choreographed dance with over 2 million views on YouTube and 25 million on Facebook. Oh, and there’s merchandise too. This isn’t the only baby shark spiking the search results this week, either. The straight-out-of Finding Nemo saga of a shark’s stroller ride out of the aquarium has caught the internet’s attention as well.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing3. Olive Garden’s Makeup Palette Is Too Good To Be True

In other gluten-based news, Olive Garden recently teased a makeup palette full of pasta-inspired shades like Alfredo Awesome and Fierce Fettuccini. (Don’t forget a side of Breadstick Bronzer.) Considering last month’s breadstick subscription box turned out to be a playful marketing ploy, this almost certainly will remain just that as well. Delish reports that Olive Garden tweeted back to one commenter that “It doesn’t exist just yet. Just in our dreams…” Fans are offering up their own ideas for the fateful day this could become a reality (they did say “yet” after all). @CannotFathomMe tweeted, “Put in a little breadstick eyeshadow brush and youve sold me.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing4. Kim Kardashian West Gets Big Backlash for Anorexia Comments

Kim Kardashian West was critiqued this week for setting a bad example for young women. In a series of Instagram story posts, West prompts comments from her sisters about how “skinny” she is. The main sound bite that set viewers off, according to InStyle, is when Khloé Kardashian said, “Your hair extensions, your a**, your tits, everything, they’re heavy…But she’s anorexic here [gestures to waist].” West laughs in response while excitedly thanking her family for other “compliments” about how thin she is. Needless to say, the internet wasn’t pleased with West, especially considering she posted from a charity event. Kim Kardashian West doesn’t seem to get the Body Positive movement, because this isn’t the first time she’s landed on our viral list for the wrong reasons.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing5. Links We’re Passing

Beyoncé hired Vogue’s first-ever Black photographer, a viral video of a women being slapped by a harasser prompts France to ban cat-calling altogether, a conservative comic was booed off the stage, and a Federer meme got props from the tennis legend himself.  

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