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Taco Bell + Forever 21 = Hot Teen Fashion on the Viral List

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

Forever 21 and Taco Bell team up for a Gen Z-targeted fashion line, Beyoncé dropped a remix to help hurricane efforts, scary clown deliveries are going viral, and more trending links to check out today…

 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingForever 21 & Taco Bell Are so Hot Right Now

Forever 21 and Taco Bell have teamed up in the quest to dress teens in clothes “hotter than Diablo Sauce.” Forever 21 x Taco Bell, made up of tops, sweatshirts, jackets, and more adorned with Taco Bell’s signature menu items, will launch in-store and online on October 11th. To explain the collaboration, one of the fashion line’s executives described Taco Bell as “the fast fashion of food,” and preview images for the Gen Z-targeted line feature two teens who went viral for shooting their senior portraits in Taco Bell.

Beyoncé Propels “Mi Gente” To The Next Level 

Last night, Beyoncé dropped a remix of “Mi Gente,” pledging to donate all proceeds of the song to current hurricane relief efforts in Puerto Rico, Mexico, and the Caribbean islands—and the crowd went wild. The J Balvin and Willy William’s song in both French and Spanish was already a hit on the Billboard Hot 100, and Beyoncé adding lyrics speaking to the recent disasters—along with the fact that she sings in Spanish—has propelled it to the next level. The original Instagram post with the song’s preview has racked up over 4.9 million views so far, and an accompanying fan-featuring lyric video has generated over two million views. But the hype is probably best explained by a tweet with over 60,000 likes: “BEYONCÉ RECORDED A SONG IN SPANISH AND IS DONATING ALL THE PROCEEDS TO MEXICO, PUERTO RICO AND OTHER CARIBBEAN ISLANDS. I LOVE MY PRESIDENT.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingScary Clown Deliveries Go Viral

A donut company in Texas is making headlines this week after offering customers the option to send donuts to their loved ones via a scary clown. Claiming not to be inspired by box-office hit IT (ok, guys), Hurts Donut’s co-owner says of the promotion: “We always try to keep up with the trends, and clowns are trending right now… it’s getting close to Halloween, so we just wanted to spice it up a little bit and do a super fun delivery.” A red hair clown with a chill-inducing grin holding red balloons along with a box of donuts has made for hilarious videos showing the deliveries in action, which the company has been posting to their social media.

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingGetty Hops On Body Positive Trend

Stock image platform Getty is hopping on the body positive trend, announcing this week that they will no longer accept submissions with retouched body shapes. The announcement is in alliance with an upcoming French law, aimed at fighting eating disorders in young people, that will require photographers to “disclose if a model’s weight has been altered in post-production.” Getty said of its new standard: “As a leader in visual communications, Getty Images upholds the responsibility to ensure accurate and authentic visual representation…positive imagery can have direct impact on fighting stereotypes, creating tolerance, and empowering communities to feel represented in society.”

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketingLinks We’re Passing

Hit HGTV show Fixer Upper is ending and fans are not taking it well, a toddler is going viral for being confused at a Game Boy’s missing touch screen, a peanut butter hack from the Food Network has many confused, and Chrissy Teigen bands Twitter parents together to tell stories of their kids being mean to them.

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