The newest social network making headlines, mobile marketing’s dark horse, a comedian’s take on the generations, why baby tech was at CES, and more insights, news, and trends in the Friday Don’t Miss List.
Last week, we told you how Millennials and teens really feel about the social networks they use, and which they think are the most addictive, entertaining, fun, authentic, and more. Don’t miss the newest social network capturing their attention: Peach. Since launching just last Friday, the app has already caused a stir. It’s from the creator of Vine, and is described as “like if Facebook and Tumblr had a baby.” Thanks to a series of “Magic Word” shortcuts, users can add GIFs, locations, drawings, and much more to their feeds with little effort. While it’s possible Peach will be “the next Ello,” brands like online retailer ASOS are already jumping on board.
Mobile marketing is a must, but too often brands miss the mark. But new strategies like haptic ads and bartering for views could improve engagement—so don’t miss one more tactic that Mobile Marketer says “could be the dark horse in mobile marketing strategy, particularly when it comes to connecting with Millennial consumers.” Advertisements on streaming services are lifting brand awareness. According to a Pandora case study, a recent Taco Bell campaign on the platform gave them a 26% lift in product awareness, and listeners became 15% more likely to visit a Taco Bell restaurant.”
One of the hot topics of CES 2016 was Millennial parents and families—especially how the tech use of the new generation of parents will be impacting families and kids. We visited the Baby Tech zone at CES to speak directly to those who are making those Baby Tech products, and ask how and why tech is changing parenting. But don’t miss a Millennial mom’s explanation for just why all this baby tech is suddenly taking over an event that used to be pretty kid-free: “Entrepreneurs will always be drawn to solving problems for themselves and their friends. It’s just that the same millennial entrepreneurs behind social media in the early aughts are now all grown up and have young children of their own. What happens when an entire generation of entrepreneurs and inventors with access to capital, data and engineering talent all have babies at the same time? You get the rise of baby tech.”
Some pretty traditional gifts top the list of items Millennials and teens are planning to buy their Valentines, with chocolate/candy, flowers, and jewelry the most mentioned responses. Don’t miss some of the…less traditional things that respondents told us they’d be buying for February 14th: Beard comb, cannabis, comic book supplies, edible fruit arrangement, Dragon ball z manga or Hunter x Hunter manga, Altoids mints, tea or video game, stickers, coloring book, slush machine, shaving items, roller blades, radio….and bondage gear. Yipes.
Making fun of Millennials is common, but not often done right. Don’t miss a recent example of when it does: a Millennial comedian making light of her own generation’s flaws on The Tonight Show with Jimmy Fallon: “We are the Millennials—we cheer for ourselves. We’re entitled, we’re lazy…’I don’t want to be an intern, I just want to, like, blog from a toilet’…(and make a lot of money doing it) but the truth is, we inherited this situation from our grandparents. They came home [from the war] and they got right to work. It’s not like us, nobody’s grandpa came back and was like, ‘I just want to backpack around Oregon and find myself!’ No ones grandmother came back form helping on the front lines and was like, ‘I just want to make jewelry and be a mermaid.’”