The cringeworthy brand posts of #WorldEmojiDay, tech-enabled kicks, an Instagram ban backlash, and more news, trends, and tidbits to know in this Friday’s Don’t Miss List…
1. Cringeworthy #WorldEmojiDay
We’ve said before that brands have fallen in love with emoji, with mixed results. If you need more evidence that brands should be careful talking like the young folk do, don’t miss BuzzFeed’s round up of the cringeworthy brand posts for #WorldEmojiDay. (Marketing hint: just because there is a day for it, doesn’t mean you have to participate.)
2. Color Shift Sneaks
The world of sneakerheads is becoming tech enabled, as a slew of new apps and sites from brands and startups digitize the culture to cater to young consumers’ hunger for the product. You shouldn’t miss the most tech-forward kick innovation of them all: Shift sneakers is a mobile app concept that would change the color and designs of the shoe in real time, so that the wearer is in full control of their style.
3. Beme Me Up
Our app watch list looked at five newbies to watch, including the chaotic creativity platform Byte, and Minute, viral video for the ADD generation. Don’t miss another, somewhat strange, new app aiming for a more real social experience. Beme is a platform created by a YouTube star who doesn’t want social media to distract from the real world. The app features tools like video taken when the phone is held against the users’ chest (so they won’t have to look at the screen) and selfie reactions (instead of likes). All Beme content is, of course, ephemeral.
4. Fashion: Fast and Casual
Nike made the top of the list of Millennials and teens’ top 10 clothing brands, for both guys and girls. The atheleisure trend, essentially wearing leisure or work out gear in places that previous generations would have dressed up, could be boosting the brand’s popularity. Don’t miss a full breakdown of the athleisure market’s burgeoning brands, many targeting Millennials, and all gunning to be the top athletic casual label.
5. Instagram Ban Backlash
Instagram’s censorship has users riled again. Don’t miss the backlash against the platform’s ban of #Curvy, which exemplifies social media micro-activism, and the current state of body-positive movement. Instagram banned the hashtag with the reasoning that it was being used to share content that violates user guidelines (read: naked stuff) but the tag was also used by full-figured women broadcasting their body acceptance and confidence. In response, users have begun to trend creative takes on the #curvy tag, protesting while sharing photos under #curvee.