The Sochi Winter Olympics are upon us as we await tomorrow’s opening ceremonies. Despite their feelings towards the controversies surrounding the Games, 49% of Millennials will be tuning in, most of all to watch the sports and support the Olympic athletes. Find out more in our Millennial report for the 2014 Winter Olympics:
YPulse’s prediction that “everything will be social media” in 2026 is playing out as more streaming brands build social features into their platforms…
Some of tweens’ very first purchases are happening in video games…
YPulse explains Gen Z’s co-viewing habit—a.k.a how they’re watching their feeds together on the big screen…
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