Wouldn’t you know—YPulse is seeing another one of our predictions play out! Back in 2023, we predicted micro-bingeing would eat into traditional TV time. And over the past year, thanks to Gen Z viewers, bite-sized scripted shows have gone from a viral internet obsession mainly coming from China to a format making headlines and attracting major entertainment players. Fox and Disney have launched micro-content studios, TikTok rolled out PineDrama, its own platform for ultra-short fictional episodes, and many streamers have begun experimenting with vertical video feeds in the midst of the microdrama boom. YPulse has also been tracking brands’ growing...