L’Oréal is dropping five new hairstyles for virtual avatars in the metaverse. L’Oréal’s new hairstyle collection, Gravitas, includes five “larger than life” haircuts that can be used on virtual avatars to give them a bold and fun look. Gravitas is being deployed in three major virtual worlds: Roblox, Ready Player Me, and Zepeto, and is the latest move from the French beauty brand to increase its presence in the metaverse. We know young Europeans love taking care of their virtual avatars, with data from YPulse’s Where is the Metaverse? Trend Report showing that 58% of young Europeans have created an avatar for themselves in a video game. (Marketing Beat)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
