Gymshark and Bumble launched a new collab focused on connections built at the gym. Dating app Bumble and fitness brand Gymshark have collaborated on a campaign that emphasizes the significance of compatibility in dating. The brands’ research suggests that more than one in five (22%) Gen Z and Millennials have exercised or participated in a fitness class on a first date. The campaign is named “For Dates That Workout” and aims to highlight the role of shared interests in relationships. The partnership includes interest badges such as weightlifting, HIIT, and bodybuilding, based on Gymshark’s customer preferences, that can be added to Bumble profiles. We know from YPulse’s recent WE Dating & Relationships Report that a third of young Brits are using Bumble. (The Drum)
