David’s Bridal is listing hundreds of bridesmaid’s dresses for under $100. YPulse’s Weddings report data shows that 84% of Gen Z and Millennials agree weddings have become too expensive. Given the fact that young people have extremely tight budgets right now, David’s Bridal is releasing “accessible pricing tiers to appeal to price-conscious brides and bridesmaids.” Aside from color and thematic vision, the retailer’s “market research found that price was one of three main purchasing factors for shoppers.” In celebration of their DB Studio bridesmaid’s collection, the brand is featuring three new pricing tiers that are available online and in-stores. Each of the dresses in the collection are priced around $99, $110, and $130, “with ‘hundreds’ of dresses priced under $100.” (Retail Dive)
