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For Gen Z and Millennials, Owning a VR Headset Is as Rare Today as It Was in 2018

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Reports of VR headset sales dropping begs the question, did young gamers ever buy them to begin with…

TL;DR

  • Virtual reality investments have come into question as Meta’s Reality Lab reports billions in losses
  • YPulse data shows VR headset ownership has never taken off with young consumers—though metaverse gaming certainly did
  • With AI all anyone can talk about right now, it may be replacing brands’ VR and even gaming focuses
Many brands were once banking on virtual reality as the core driver towards the metaverse future, but stats (and profit losses) are now showing that products like VR headsets were not the surefire gamer add-on they hoped. In fact, Mark Zuckerberg—driver of the term “metaverse” as he rebranded Facebook to Meta—is being warned to put...

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