Vilebrequin, the swimwear brand loved by celebs, is launching a new kid’s line. The vibrant collection includes sun dresses, shirts, shorts, and swimwear with prints from tie-dye to aquatic animals and are made for kids ages 4-14-years-old. The brand is known to be loved by celebs like George Clooney and Harry Styles—and definitely has celeb level prices. For example, one pair of boys’ swim shorts cost $145 and a girls’ one-piece swimsuit costs $160. Though Millennial parents often bargain shop for kids clothing, YPulse’s Luxury report data shows 65% of Millennial parents have purchased a luxury product compared to 51% of non-parents—so they might be willing to buy into kids’ luxury. (SheKnows)
