Each time YPulse asks Gen Z and Millennials which social causes / issues they’re passionate about, their answers fluctuate, reflecting the current state of the world around them. Six months ago, abortion and birth control was on the top of their minds, rising to second on their list. A year ago, the COVID-19 pandemic was still a top three issue for these gens. But now, their priorities have shifted again, and YPulse data shows they’re passionate about a few new causes and issues, as well as feeling more strongly about some they’ve thought about for a long time—leaving others to fall down the rankings. In our most recent Causes / Charity & Activism report, we ask 13-39-year-olds which social causes / issues they’re most passionate about, from a list of 32 options, and these are their top 10, compared to their answers in August of 2022 to show what issues have become a bigger priority: Mental health help / care is still their top priority Of the top...
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