Despite speculations that Gen Z and Millennials would begin to watch less video content post-COVID quarantines, European Gen Z and Millennials consume more video content than ever. YPulse surveys young consumers in North America and in Western Europe multiple times a year to keep tabs on their media consumption habits: the type of video content they watch, the subscription services they pay for, and the platforms they turn to the most. That’s how we know that the young viewers in these two regions are watching a lot of the same content—but also how we know that their media habits aren’t...