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Western Europe

Young Europeans Use These Social Media Platforms the Most

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Young Europeans spend more than three hours on social every day, and these are the platforms they turn to the most…

TL;DR

  • Young European say YouTube is their top social media platform
  • TikTok is very close to becoming European Gen Z’s favorite social
  • Facebook is still popular among Millennials, but the platform is only used by a third of Gen Z in Western Europe
Gen Z and Millennials in Western Europe are the social media generations, just like their North American peers. These gens, who grew up with Facebook, Snapchat, and—more recently—TikTok, self-report spending an average of 3.58hours a day on social media. Scrolling through their feed is so addictive that 84% of young Europeans agree with the statement:...

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