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Millennial Parents Say This is Where Their Kids Are Watching Video Content Now

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Millennial parents say this is where their young kids are getting entertainment… 

TL;DR

  • Millennial parents’ kids, mostly Gen Z but also now Gen Alpha, are watching content on smartphones as much as (or more than) television
  • Netflix and Disney+ are the top services their kids are watching regularly
  • While many of their kids are technically too young for social media, many are still watching content there
Young Gen Z, and even the emerging Gen Alpha, are already plugged into video content with the help of their Millennial parents. And since the pandemic especially, screentime for these kids has skyrocketed; YPulse data shows in 2021, 70% of Millennial parents agreed “I let my kid(s) have a lot more screentime during quarantine, and...

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