While Gen Z considers themselves loyal-ish, these are the 10 brands they’re most likely to keep buying… TL;DR Gen Z is mainly loyal-ish, but innovation drives their likelihood to be committed to one brand They’re most loyal to smartphone brands by far, and Apple has a hold on young users Nike is doing everything right—on top of being Gen Z’s coolest brand, they also have the most brand loyalty Despite dropping subscriber counts, Gen Z remains loyal to Netflix Gen Z are leaders in shopping, dictating trends through their social media presence, and making highly influential product recommendations to each other. Thanks to phenomena like #TikTokMadeMeBuyIt, a product can sell out overnight if a viral video deems it worth buying. But, even as they’re constantly trying new things, there are some brands they stick to regardless of whether its trending or not, and YPulse’s Brand Loyalty report shows exactly which brands they consider themselves most loyal to. When we asked 13-21-year-olds to choose one definition of what being loyal...
- Article
