Young Europeans want to see marketing that represents their values—and that means they want to see diverse and inclusive ads… TL;DR Gen Z and Millennials are skilled ad-skippers, but they’re not against seeing marketing that aligns with the causes they care about most Young Europeans are tired of seeing “perfect” ads, and they want marketing that represents all body types Ads featuring diverse races, genders, and abilities are also welcomed by these gens Gen Z and Millennials consume more media than any generation before them, but that doesn’t mean they’re taking in all the marketing that media presents to them....
