TikTok tapped Khaby Lame to serve on the jury of its upcoming #TikTokShortFilm competition at the Cannes Film Festival. ICYMI: TikTok is now the official partner of the Cannes Film Festival. As part of its role, the platform is hosting a global in-app competition for vertical shorts known as #TikTokShortFilm. Submissions must be between 30-seconds and three-minutes in length to be eligible, and an international jury including TikTok star Khaby Lame and multiple screenwriters, filmmakers, and creatives will oversee the competition. Though award shows haven’t been an immediate draw for young people—our Pop Culture Redefined trend research shows a new movie release, memes / viral videos, and album drops top the list of pop culture moments Gen Z and Millennials pay attention to—these institutions are starting to tap social media to draw them back. (Variety, Tubefilter)
