PacSun and Eddie Bauer tapped A$AP Rocky for a limited edition apparel collection. Featuring outdoor pieces like a Color Block Waterproof Jacket, a Camo Fleece Hoodie and Pant, and a Graphic Signature Fleece Crew, the collection blends PacSun classics with core Eddie Bauer styles. Gender-neutral styles inspired by streetwear is a prominent theme throughout the collection, and the brands and artist hope “consumers appreciate the intersection of fashion and technical functionality that it offers.” Partnering with celebrities and influencers on apparel collections is certainly nothing new, but the A$AP Rocky collection with PacSun and Eddie Bauer proves OG brands can make classic styles fresh for a new generation with the help of a star. YPulse’s fashion research shows activewear / athleisure is still a popular fashion trend among Gen Z and Millennials. (Adweek)
