Euphoria makeup artist Donni Davy is launching a beauty collection inspired by the show. Since the first season of Euphoria dropped in 2019, young people have been obsessed with the show’s bold makeup looks, which has inspired makeup collections featuring stick-on decals, gems, glitter, and more to help young consumers achieve the show’s expressive looks. Now, Euphoria makeup artist, Donni Davy, is launching a makeup line with A24 called “Half Magic.” The line isn’t Euphoria-exclusive, but inspired by the show’s “emotional glam” and will feature rhinestones, glitter, liquid eye pigments, and more. YPulse’s beauty research shows 71% of young consumers say they like experimenting with different looks, and the upcoming “Half Magic” collection is something we expect Gen Z and Millennials to swoon over. (Teen Vogue, Essence)
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