TikTok is teaming up with Shopify to officially allow in-app shopping. TikTok’s shopping influence is (scary) real—from cleaning products, to makeup, to apparel, the app has a tendency to make pretty much anything go viral—and the app’s growing subcultures have become even more powerful for causing a boom in product sales. Now, TikTok is partnering with Shopify to allow merchants to add a shopping tab to their profiles and link to products within TikTok posts. Meaning, users will (finally) be able to shop directly from the app without having to hunt down products they discover. Kylie Cosmetics (which has two million followers on TikTok) is part of TikTok’s and Shopify’s new pilot program, and according to Kylie Jenner, “the ability to shop my products directly on these platforms is so important because that’s where our audience is going first.” (NYT)
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