Applebee’s is making the song “Fancy Like” the unofficial jingle for its latest ad campaign. The chart-topping hit by Walker Hayes (that name-checks the restaurant chain in the line, “Yeah, we fancy like Applebee’s on a date night…”) has taken social media by storm since debuting in June. And of course, a TikTok dance trend was created for the song’s debut, choreographed by Hayes’ 15-year-old daughter. Fans, Applebee’s employees, and even Shaquille O’Neal have put their spin on the song’s TikTok dance, making the track trend—so it was only a matter of time before Applebee’s got involved. The restaurant chain’s new ad campaign includes four spots featuring the song with a compilation of some of the best “Fancy Like” dance videos from TikTok—including Hayes and his daughter. YPulse told you how brands have been getting involved in viral TikTok trends, and Applebee’s is the latest to (successfully) take part in an organic internet trend. (AdAge)
