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Abercrombie and The Knot teamed up on a wedding guest attire collection aimed at young consumers

Aug 25 2021

Abercrombie and The Knot teamed up on a wedding guest attire collection aimed at young consumers.With wedding season making a comeback, Abercrombie and The Knot’s “Best Dressed Guest” collection is offering wedding attendees on-trend outfits graced in fashionable fall colors—think chic neutrals, sunset palettes, and floral patterns. The ‘fits are versatile as they can be worn to all wedding-related events, like rehearsal dinners, ceremonies, receptions, and bachelor/bachelorette parties. The men’s collection features floral-printed camp-collar shirts, linen blazers, skinny tapered trousers, and knit polo shirts, and the women’s line offers “Bridgerton-inspired cap-sleeve scoop-neck midi dresses,” wide-leg trousers, and more. According to Abercrombie, the wedding guest collection signals how the brand is committed to “listening to millennial customers and providing clothing that fits their lifestyle needs…In 2020, that meant comfortable, work-from-home ready pieces—and this year, we’re again bringing them products they’re looking for as they return to celebrating these wonderful life moments.” (Sourcing Journal)