Meanwhile, ads on YouTube are reportedly influencing more toy purchases than broadcast TV. According to a new study by Precise TV and Giraffe Insights, 70% of children ages two-12-years-old can better recall ads they have seen on YouTube, compared to 35% who recall seeing them on TV. When asked to recall where they remember seeing ads for items that they asked their parents to buy them, 34% say they saw ads on YouTube versus 15% who say they saw the ads on TV. Household viewing habits are shifting, with 85% of kids in the U.S. consuming content on YouTube compared to 71% who consume content by video on demand (VOD). YPulse’s Growing Up YouTube trend research shows that 72% of Millennial parents say their kids are watching YouTube content daily. With YouTube being one of the biggest suppliers for connected TV (CTV) advertising in the U.S., and 40% of US ad impressions on YouTube happening on TV screens (up from 12% two years ago according to eMarketer), having a digital-first advertising strategy is vital for reaching Millennial parents and their kids. (Toy News)
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