SiriusXM launched a “TikTok Radio” music channel to bring in younger listeners. Designed to sound like a “radio version of the platform’s ‘For You’ feed,” SiriusXM is making a play for younger audiences with a new TikTok Radio music channel hosted by TikTok stars. DJ Habibeats and DJ CONST will go live on TikTok each week while DJing the music channel, and creator hosts including Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), and Taylor Cassidy (@taylorcassidyj) will be the voices of “The TikTok Radio Trending Ten”—a weekly roundup of songs trending on TikTok. Ed Sheeran, Lil Nas X, and Normani will also appear as stars on TikTok Radio to help promote the new channel. SiriusXM’s TikTok integration is the latest brand effort celebrating the impact the platform has had on music. (TechCrunch)
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