BuzzFeed News is launching a cannabis brand. The digital media company is partnering with California-based weed producer NUG Inc. on a new cannabis brand called Goodful (although everyone was secretly hoping they would call it BuzzWeed). NUG and BuzzFeed’s mission with Goodful is to “normalize the cannabis experience,” according to NUG’s co-founder and CEO Dr. John Oram who also notes that Goodful will “experiment with targeted localized cannabis ads that are both discrete and classy.” YPulse research found that Millennials’ marijuana and CBD use is increasing as more states legalize the drug for recreational use, and with more brands creating buzzy weed products (no pun intended), Goodful could be a new favorite for young people. (Green Entrepreneur)
