Frito-Lay is supporting girls’ interest in STEM. “Space for Her” is the brand’s newly launched scholarship fund and mentorship program spending $150,000 to send 50 girls from underrepresented communities to space over the next five years. The first group of girls (ages 11-15-years-old) has already been selected through a partnership with the National Urban League and UnidosUS, and mentors from Blue Origin engine development will work with the scholarship winners to “help sustain their interest in STEM and guide them into science and tech careers.” Frito-Lay Variety Packs is also kicking off BTS season with “Back to School Blast Off” packs that have QR codes consumers can scan to enter a sweepstakes where 10 winners will score a trip to attend the U.S. Space & Rocket Center Space Camp. Currently, only 28% of the STEM workforce is female, 7% is Black, and 6% is Hispanic, and empowering the next gen to pursue careers in STEM fields with scholarship programs is a powerful way to reach young people interested in the industry. (Adweek)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
