TikTok Resumes has been a hit, and video resumes could be a new trend. Since rolling out earlier this month, #TikTokResumes has amassed more than 260 million views and TikTok notes users submitted 800 video resumes within the first 48 hours of its launch. “Hundreds of submissions” have been received to date, and while it’s only in its pilot phase, TikTok Resumes is making it easier for young workers to bring their resumes/cover letters to life. Jade Walters (21-years-old) says the video resume feature has not only helped streamline her job application process by uploading the clip to multiple platforms, but helped “expose [her] passion, creativity, and drive”—something that is much harder for cover letters to show. Some hiring experts aren’t ready to embrace the tool as video resumes could make it harder to sift through hundreds of applicants, and could create bias since recruiters can see a candidate’s visual representation. Still, there’s value in giving applicants the power to tell their own stories via video, and is a helpful tool for companies recruiting job-specific talent (like Alo Yoga which is looking for a social media manager to develop its TiKTok strategy). YPulse asked Gen Z and Millennials if they’re interested in using social media to apply for jobs, and while 51% say they’re interested in TikTok Resumes, they’re also interested in applying via more traditional platforms like LinkedIn, Facebook, and Instagram. (CNBC)
