The fashion of the Roaring (20)20s is destined to be packed full of “opulence, fantasy, and wild nights out.” YPulse has told you that young consumers will be experiencing a Roaring ‘20s state of mind as they get vaccinated and get ready to go out. Experts are betting on a return to “stylish evening ensembles” and luxury, but in this new era, the modern shopper will have sustainability (and brands’ ability to adapt) top of mind. According to the chief business officer at Vestiaire Collective, peoples’ concern for sustainable fashion accelerated during the pandemic, which fueled the secondhand apparel market as shoppers looked for sustainable alternatives to trendy clothing. People are also buying more high-value investment pieces, and brands will need to spark excitement and tell new stories to connect with consumers in this new age of going out and getting ready. (Glossy)
