Pandemic TV habits are likely to stick around as part of the “new normal.” 

Pandemic TV habits are likely to stick around as part of the “new normal.” Hub Entertainment Research’s study found that 77% of TV viewers now say they’re watching more TV now than before the pandemic—seven points higher than in November 2020. What’s more, 44% have added at least one streaming service during the pandemic, and many plan to keep them, with Disney+ subscribers most likely to say they won’t drop the service. YPulse’s TV and entertainment report found that 75% of 13-39-year-olds say after COVID passes, they’ll be watching TV at home as much or more than they are now. (Advanced Television)