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Young viewers are streaming content on platforms with fewer or no ads—so brands are making their own movies instead. 

Mar 26 2021

Young viewers are streaming content on platforms with fewer or no ads—so brands are making their own movies instead. According to the WARC, the amount that advertisers spent in broadcast television last year declined 10% from the previous year, while online video spending increased 12%. A lot of that money went towards streaming services like Hulu, YouTube, and Peacock. However, Netflix still remains unavailable to traditional marketing. Now, brands are working with movie studios to get creative with how they advertising to consumers: Recently, Nike and the NBA collaborated with Imagine Entertainment to release The Day Sports Stood Still on HBO and HBO Max, which focused on the shutdown, the “pandemic bubble,” and the overall impact of Black Lives Matter on the league. Previously, Patagonia funded a documentary called DamNation, Pepsi backed Uncle Drew, a movie centered on NBA Kyrie Irving recreating his character from a series of Pepsi Max commercials, and Apple TV+’s hit show Ted Lasso was initially based on a series on NBC Sports promos. (NYTimes)