Sustainability Report

While the pandemic and its effects are now top of mind for all generations, it’s important to understand that climate change remains a long-term top concern for young consumers. More than four in five Gen Z and Millennials tell YPulse they worry about climate change, and the majority agree that’s up to them to stop it from getting worse. This report dives into young consumers’ current attitudes on climate change, the environment, and the responsibility they are placing on brands to help them in the fight. Download the full report for insights on:  Which generation is most anxious about the state of the environment The top consumers for eco-friendly products and how price plays a role Who Gen Z and Millennials feel is most responsible for combatting climate change Millennial parents’ views on the environment and climate change Report length: 10 pages Based on a survey of 1000 13-39-year-olds in the U.S., fielded in January 2021 Additional survey content for Pro users: The eco-friendly products they have purchased or...